Lighting For Webinars | Look Like a Pro With This Easy Set-Up

Gone are the days when your lighting for webinars or online meetings takes a back seat to your message. In todays competitive online world, there’s no place for mediocrity when it comes to your performance and your image in front of the camera.

If you are doing any kind of work behind the camera such as webinars,  teaching or coaching then you will want to watch this tutorial on Lighting For Webinars.

Let us not forget, while it’s okay for your attendees to show up with unattractive  lighting that’s fit for a horror film, it’s most certainly not okay for you.

What’s covered in this video

In this tutorial, I’m going to give you guidance specifically related to lighting that you can use, regardless of your behind the scenes skill level or your current budget for lighting equipment.

I’ll share with you a classic lighting setup, the Three-Point Lighting technique that has been used by
Photographers, videographers and people like us that require a professional online image for our audiences, but tailored to our work behind the webcam. It’s a super easy setup and well worth your effort.

You’ll learn the placement of each of the lights, what light fixtures and bulbs you should use, including professional and non-pro alternatives, with examples from my own personal lighting setup.

We’ll also play around with each of the lights and demonstrate its purpose and how it functions within our lighting scheme.

Think you need a new webcam? Think again!

Do you feel like your image on your current webcam is grainy and flat? You might want to wait before replacing your camera if you’ve been experiencing this “grainy” resolution because the lighting setup I’ll show will resolve most of the resolution issues you may be having.

Your webinars will be worthy of recording and sharing.

Having great lighting and sound, along with your content, is fodder for some pretty amazing promotional and marketing videos. A well done webinar can be recorded and used for future videos to promote your talent or business.

By the end of this tutorial, you will learn a fast and effective method of lighting for webinars, online coaching or teaching. You will have  a nice balanced lighting situation that is definitely worthy of your next appearance on live or recorded camera. 

And that my friends, is a wrap!



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  1. This is a good review.

    I’ve been wondering how I can get rid of shadows in some of the videos that we take. I’m going to give your DIY option a try, as I’m not sure either what to buy. Can you suggest a not-too-pricey starter kit that I could use?

    I don’t need to be super professional, but I’d like for my videos to look clean. The videos that I’m taking are of my daughter playing with her toys. Whenever I try to take videos when it’s night time, there are always ugly looking shadows in the wall. This is what I want to get rid off.

    I’m ok with spending some money, but I don’t want to spend too much.


  2. Nice video man, I really like how you set it up. I think people will pick things up much easier if you actually show them what you’re teaching them, especially with lighting techniques.

    Considering how the web appears to be shaping up, I’d imagine there will be a lot of people that can make use of your advice.

    1. Thanks Lyle, I’m working on a whole series of “how to” videos. This was actually originally done for a huge Educational company out of China. They had very specific constraints for me. I cut out the parts for them and used what I could for this video. More to come…

  3. I never realized how easy and simple it was to do your own 3 point lighting system at home with light that you have laying around! This was so great and I love the way the video shows you what each light is for and the problems you might run into without having a particular aspect!
    I hate to admit it, but I’m a film major, and I’ve worked with lots of lights…but never thought to use lamps and smaller lights around my webcam! Such an easy fix!
    Thanks for sharing!
    P.S. Love the energy in the video. Awesome Job!

    1. Hi Kayla, thanks for they very nice comment! I am not a film major but am honored to have  such a nice compliment. I have had to learn by trial and error.  Yea, so with todays LED lights you can pick up anywhere, you can do a pretty good DYI lighting job until you can get your budget together for dedicated lighting. Thanks again!

  4. I like your tips on your Lighting For Webinars Look a Pro With This Easy Set-Up.

    I never try the three different lighting but, you gave good tips on how to use the different lighting for professionals that do webinars.

    I think the three lightning with benefit by helping professionals like you to do a great webinar anywhere.

  5. Hello StJaymes,

    Thanks for sharing your knowledge regarding lighting when hosting webinars and other video discussions.

    Is there a specific brand of equipment you would recommend for those who are on a budget? The reason for this question is, most people are cost cautious and so it would be nice to give a couple recommended equipment with different price range.


    1. Hi Eric,

      That’s a really good question. I did an article on my favorited lite, the ring light. If one were on a budget (who isn’t) this would be the 1 light to buy and you can get it at a pretty good price. Here’s a link to my reviews. I haven’t found it cheaper then these prices thus far. https://thevideomarketingguide

      Hope this helps Eric. What kind of work do you do behind the camera?

  6. Your video was awesome! I’ve been looking to get some lighting equipment for my blogging videos but haven’t really been sure what to go for. I love how simple your idea is and how I can easily put this together cheaply.

    I’ve bookmarked your site for future reference. One of my main challenges when shooting videos is getting my backdrop looking right… do you have any suggestions for this?

    1. Hi Joshua, very soon I will be doing a post on backdrops. Currently I use a collapsable backdrop for business types of videos.  I got it in a grey color as it’s pretty neutral. You could use a plain wall though just as easily. Or, depending on your subject, use your home environment. You have a ton of cost-free options Joshua. 🙂

  7. Cool mate
    This article along with the video makes filming a professional promo so simple and easy. In today’s competitive market we simply need to outshine our competitors and in saying that more often than not it is the little things that are the big things, that will either win the business or lose it.
    Very informative from a guy who is just about to kick of his own videos
    thanks heaps mate

  8. Hey, Stephen!

    Thanks for a very detailed tutorial. I didn’t know that it can be so simple to set up a professional-looking tutorial with simple equipment.
    I haven’t yet entered the webinar-making process, but I will definitely have your tutorial in mind when I start doing my own webinars.


    1. Well, I’ve got a lot of good stuff coming up. I try to create material that’s super easy to follow so come back and visit!

  9. Great post! Your explanation of the three point lighting technique was easy to understand and doable for anyone. I liked how you incorporated a video tutorial to demonstrate the lighting system. For the back-light, do you need the gray screen in the background or will any solid color background work using the three point lighting technique?

    1. Hello Edgar, any color will do. Watch out for shiny walls though. I use the grey background because my walls are painted with that stupid shiny paint that reflects the glare from my lighting.   Always something LOL.

  10. Hello Stephen,
    The truth is that I did not think that lighting is very important when we perform for example in tutorial videos. Thanks to your post now I have learned where to place the lamps. Two behind and on the sides of my computer and another behind me.
    I will take your site into account when I make my first video. Thank you very much!
    Claudio from Argentina

  11. Hi StJaymes

    Thanks for this comprehensive guide to lighting for webinars.

    You are right when you say the webinar space is getting more competitive and people aren’t just interested in content alone but also presentation. The audience is certainly getting more discerning.

    I will definately be bookmarking this page for when I venture into webinars. Am a bit camera shy at this stage but you never know what might happen in the future!

    1. Pretend like the camera is a friend you like to talk to, that always helps. Just practice and you’ll be fine. Thanks for the reply SJ (my initials too).

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