Here, we will learn how to find a niche market within your business, wether it be internet, service or product based. And to be clear, a niche is a specialty or subset within a given business. This could be a service, product or downloadable product.
Here are some examples of niches within different businesses. They can be drilled down even further to sub-niches, but this is the general idea.
Niche/specialties: Cosmetic dentistry, children’s dentistry, orthodontics, etc…
Business/Service: Hair & Beauty
Niche/specialties: Barber (for men), Colorist, Hair cutter (for women), Children’s Salon, etc…
Business/Service: Italian Restaurant
Niche/specialties: Southern Italian Food, Northern Italian , Pizza, Italian Bakery, etc…
Business/Service: Cook Book Author
Niche/specialties: Healthy Food, Italian food, Vegetarian food, etc…
Business/Service: Real Estate Agent
Niche/specialties: First time buyers agent, listing agent, agent specializing in foreclosures, etc…
Niche/specialties: Internet marketing coach, NLP coach, personal image coach, etc…
When given a choice, consumers want specialists. This means your video marketing message must clearly state that you are an expert in your niche or speciality.
Does that mean you can’t do the other services that are traditionally provided in your industry? Of course not! An Italian restaurant that specializes in wood fired pizzas (a niche within a niche) will certainly offer pasta, salad and other traditional dishes. But their marketing efforts are geared toward “Wood fired pizzas.” In fact, it is that specialty of “wood fired pizzas” that will help sell the other items on the menu.
The key here is finding a niche market within your business that you love to do or are deeply interested in exploring and becoming an expert in. Once you do that, then you can begin creating your video marketing material and you will center it around your niche.
So, now that you understand that you must drill down and focus on a niche within your market, let’s discuss how to find a niche market within your business.
Your Niche Must Solve a Problem
When you create your video marketing strategy, or any marketing strategy, your video must solve your customers’ problems. A vanity video of you telling the world how wonderful you are ( I’m sure you are) doesn’t solve anyone’s problem. It may get you a date though, so watch out!
This means you better be sure your niche actually has customers with problems to solve before you get married to it. In fact, if you are just starting a new business, you are in a really good position now to avoid spending years in a market that you can’t solve problems in. The good news for you who are already in business, changing your mindset about how you approach your business and working within a niche that solves problems will likely be the catalyst to taking your business to the next level. It’s never too late.
Now, wouldn’t it be nice to know what your potential customers’ problems are, so you can solve them? You may think you know their challenges but you will be very surprised at what people THINK their problem is.
How do you learn about what they’re really thinking? Well some of you in the “know” will guess keyword search to be the solution. And you are right.
What are keywords and how do they work?
Keywords are the words and phrases that people like you type into the search box of Google or other search engines to find answers, solutions or websites. Google and other tools track these keywords that you and the rest of the world type. Some keywords get literally hundreds of thousands of searches a day while some get very few.
There are different tools out there, some really easy to use, others not, that allow you to find out what people are looking for, how many people are looking for a given search and how many other businesses like yours are targeting those keywords. If you can’t see the value in this information, read this again. It’s a goldmine for you and your video marketing.
Some of these tools are free, and some will cost you. There is no doubt you need to be using a tool to find out what your customers are looking for. The free options, like the Google Adwords tool work, but they are cumbersome and take way too long. If you had to pay someone to do this research for you ( I don’t recommend in the beginning at all) you would spend way more than one of the premium Keyword tools that will save you a LOT of time and are way cheaper than hiring out. If you are getting the idea that I’m trying to nudge you towards the idea of paying for a premium tool, you are right. Simply because it makes this niche finding so much easier and faster. But if you are on a limited budget, they try the free route out first.
My pick for keyword research tools
I use Jaaxy for all of my keyword searching needs. Jaxxy is a keyword tool that gives you the exact search numbers for any given keyword and it also tells you how many other competing websites are using the search term or phrase on their blogs and in their video marketing. These are your competitors! Know them and know them well.
As you can see, tools like Jaxxy make if fast and fun to find your niche. And the nice thing is they offer a free trial to get you hooked. I’m pretty sure once you try it you will be. On the Jaaxy can be pricier than other tools. I missed getting in at the lower price they used to have but it’s still worth it to me because the keywords I find and the revenue they will bring in far outweighs the cost. And it simply saves me a lot of time I could devote to making videos.
Jaxxy has 3 different plans. Currently you can use them for FREE with limitations and as much as $19-$49 per month with more features as the price increases. I went from Free to $19 and am now paying the full $49 per month. Well worth it in time saved. Click here for full Jaaxy Review
That’s a wrap
It should be pretty clear by now that specializing or niching within your given business not only sets you apart from you competitors, it also helps drive qualified business to you faster because now you know how to find out what people are actually looking for, rather than spending months or years taking a “trial and error” approach to building your business.
Remember, this was written for those who are already in a business and want to get super specific and attract customers or clients faster and easier.
So, what do you do if you are just starting out from ground zero with no business concept at all? Or maybe you are ready for a clean slate and want to work online from anywhere in the world (like I’m doing). If this sounds more like you, then start here and read How do I find my Niche? so you can find a business or services people are actually looking for right now. This is a great chance for you to choose a niche that you are passionate about, perhaps already have experience in or are willing to learn about as you go.